Automation Tips for Small Businesses (IFTTT)

There are many mundane tasks which eat into employee productivity. In today’s technological landscape, some workflow processes no longer need human input. By programming computers to execute simple functions, employees can spend more time focusing on their core activities.

Though automation has become a buzzword in many circles, it can be leveraged to make people’s jobs easier, rather than replacing humans entirely. Automation can facilitate business operations, but you’re probably wondering how you can utilize automation to improve productivity?

Here are some top tips for small businesses:


IFTTT is an online tool which automates actions between apps, websites, smartphones, etc. It can be used to monitor your competitor’s websites, where gathering competitive intelligence is great for strategizing because you can measure yourself against what’s currently out there. This enables you to focus on areas of improvement, discovering ways to differentiate from the rest.

You can also use IFTTT to simplify social media, synchronizing photos across platforms and effortlessly building a Tumblr page from your Instagram. Building a social media presence is everything in today’s world, where you must listen to the pulse of your followers to understand how to meet their expectations. With IFTTT you can auto-generate tweets, send thank yous to new followers and gather tweets that praise your business.

IFTTT will help you automate various processes and boost your productivity to new heights.

A Customer First Mentality

Business automation should be harnessed with the goal of better servicing customer needs. After all, customers are your number one priority, meaning you should consider how automation will add value to their experience.

Customers will have many routes for contacting your business, meaning you should optimize your website to work well with many different devices. Important information like contact details should be of primary importance, comprising a centralized contact system. This can be achieved by implementing a Customer Relationship Management System (CRM) which integrates with various systems. This integration will ensure your entire team is up-to-speed with customer contact, as opposed to certain departments being left in the dark.



Automation and integration are entwined. When devising an automation strategy, you should consider how new technology will integrate with your legacy processes and applications. This will ultimately set the tone for future conversations while highlighting the best options to move forward with.

Technology must integrate with existing systems to have a positive impact unless, of course, you plan on replacing your entire business suite and re-training staff. Systems must communicate with each other for smooth automation of workflows, where your CRM can effortlessly draw relevant information from multiple sources.

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